Thanks to James Whitaker, Ioana Daniela Dulau and HUB UK Technical team we have successfully enabled ticketless parking at Westfield London. This makes the largest #ticketless installation in the UK.
The system now works in hybrid mode allowing ticketless access for the majority, but with the backup of a ticket in the (unlikely) event of no LPR read. Payment at the pay station can then be made via your number plate or with a ticket.
We would define the customer experience no less than comfortable, and definitely straightforward!
The license plate reading data serves as digital ID for the vehicle, eliminating the risk of ticket loss and reducing the access time: free-flow transit improves operations efficiency, security and comfort.
Last, but not less interesting: through LPR and the related reporting, Westfield staff is able to collect valuable data about their customers (as allowed by applicable laws), which feed the shopping mall marketing activities.
Operational efficiency, premium customer experience, and business insight: a perfect combination!
Here the complete story of our installation at Westfield London and Westfield Stratford: case history.
