Silvia Zarri
Global Marketing Communications
June 24, 2019
At the core, tradeshows are all the same across the globe. Or not?
Fly an Italian marketer to Anaheim, in a typical Cali setting with boulevards lined with palm trees, backtail trunks the width of a parking lane, and coffee cups as tall as a kid…and “international experience” takes on a whole another meaning. After a few years in events in the EMEA datacenter sector, I am no stranger to a fair bit of B2B show tricks, ambitious...
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