The Raspberry Hospitality group has experienced significant expansion and renewal in the Netherlands in 2024. With over 10 hotels in its portfolio, the management deemed it essential to achieve more accurate control over the facilities, starting with their car parks.
The Group engaged FAAC BV parking team for the renewal of the parking facilities at the Best Western Hotel Zaan Inn (Zaandam), the Best Western Hotel Amsterdam, and the Hotel Spaander (Volendam). Their previous systems were outdated and no longer met the group's needs: to offer guests quick, safe, and impeccable access to a secure car park, as well as more efficient management of daily operations by the hotel staff.
With room reservations being fully digitalized, it was a must for the parking system to be aligned with this standard, with the flexibility to scale across more facilities. Therefore, online booking through self-service platform JPass was introduced, allowing customers to be completely autonomous.
Founded over 65 years ago, Raspberry Hospitality Group has grown from a small network into the world’s largest collection of individual hotels. Its mission remains unchanged: to offer characterful hotels with exceptional service. The first three hotels relying on HUB Parking digital management are:
Best Western Hotel Zaan Inn (Zaandam) - located next to the Zaandam train station, 12’ to Amsterdam’s city center and 25’ to Schiphol Airport, featuring 102 parking bays,
Best Western Hotel Amsterdam - in the West District of the city, it comprises of 105 parking spaces,
Hotel Spaander (Volendam) - location founded 170 years ago as an inn and developed into a hotel by hotelier and art collector Leendert Spaander from 1881 onwards, offering 150 parking spaces.
The car parks’ blueprint consists of entry and exit lanes with License Plate Recognition (LPR) technology for ticketless access, ticket issuance option for transient parkers, an Automated Pay Station and a handheld payment terminal (Fee Computer), to accommodate occasional visitors and hotel guests, giving them more flexibility in deciding how long to use the car park.
The local parking team has developed an optimal parking solution for all facilities: a flexible, user-friendly system handling free-flow transits and multiple access rights. The new system flexibility would cater to the diverse access needs like hotel guests and transient parkers who only need a spot for some hours.
The entrance and exit lanes are equipped with a slim Jupiter station and Quercus smart LPR camera, which captures the incoming/outcoming license plates and communicates with JMS management system and the barrier to rise without the issuance of a paper ticket. The Automatic Pay Station (APS) receives the information in real time and allows users to easily identify their license plate and pay their parking fee through the “Pay by Plate” functionality: all it takes is to start typing in the digits of the license plate, and the picture taken at entry is shown on the station screen, among others starting with the same digits: once they identify the right one, the correct fee is displayed for payment – either with chip&pin card, or contactless.
Parking at all hotels is paid, bookable, and available 24/7. As part of its business model, HUB introduced JPass digital interface to manage booking and access credentials. JPass functions as an external platform where users are directed after confirming a hotel stay or can access directly from the hotel website, to reserve their parking spot – autonomously. The system guides the parker with instructions on how to book a parking space and renew or prolong the stay as needed. This self-service feature relieves the hotel staff of the relevant operations management, which in cases like the Zaan Inn is significant: many companies nearby now rent spots for their employees’ carpooling, thus maximizing the car park occupancy levels according to the real-time availability reported by JPass. JPass means no manual management nor overbooking!
The parking operations are efficiently managed through the centralized platform Janus Management System (JMS). JMS integrates data from parking stations and cameras, overseeing all transits through entry and exit lanes and all payment transactions, provides advanced analytics for real-time occupancy viewing and analytical reporting to regularly oversee the parking lots’ performance. Furthermore, hotel management can access the data provided by the software anywhere and anytime, easily monitor the equipment, and support customers who might need assistance in lane.
HUB Parking system has provided the Raspberry Hospitality Group with an innovative, flexible, and monitorable solution, capable of adapting to the needs of the guests.
“The main benefit is the multiple access management: you do not have to worry every time, you’re coming in and drive out again. If you’re staying here for three nights, you can just put your plate in once, and then now every transit is taken care of. The guests with cars here have the feeling that their car is safer.”
Kara van Luijk, Duty Manager Best Western Zaan Inn